BRand collaborations
POSCA X Ask italian
I was invited to illustrate a 10 Metre + expanse of windows at ASK Italian Castleford as part of the ASK Italian X Posca 2025 Window Campaign Series.
The festive themed mural was created using only white POSCA pens and needed to incorporated key ASK festive campaign elements including the disco ball, champagne glasses, Italian architecture and also a nod to the local region.
The design focused around a snowy party woodland scene featuring snow rabbits and reindeer amongst a sea of snowflakes, bubbly and a backdrop of skiiers harking to it’s home at Xscape Castleford.
Ferrari
I was invited to illustrate live at the Stratton Ferrari launch of the Ferrari 12Cilindri at the fantastic Victoria Warehouse in Manchester.
This was a stunning black-tie event where guests were treated to live performances, a three course dinner, a showcase of Ferrari classic cars and the unveiling of the new model the 12Cilindri.
I captured guests portraits live in watercolour and ink as a one-of-a-kind memento of the event which they were then able to take home and keep.
The event was an incredible success and guests were able to share their photos and illustrations under the #12Cilindri hashtag.
Cooplands
Spot illustrations created for Cooplands Christmas Campaign 2021, featured on seasonal point of sale imagery and packaging in stores throughout the UK. As a staple of the North, Cooplands is a locally founded business that has remained as a family favourite British brand for generations.
The brief called for decorative artworks that would showcase and compliment the products in festive product range. Ten delicate spot illustrations were created using sparkling intricate line work to accentuate visuals but not draw away from the main focus of each asset.
ITV
I was invited by ITV to create a series of fashion illustrations for use in their animated spot commercial for Black History Month 2020.
The brief focused on creating runway and editorial style high fashion illustrations celebrating black British style. Using inspirations from leading black British icons, designers and celebrities I designed and illustrated outfits and models that showcased black style, confidence and flair.
JOSH WOOD COLOUR
IN STORE LAUNCH EVENT
I was commissioned to create illustrations to support Josh Wood Colour in their exciting debut launch of hair products throughout Boots UK stores.
In addition to adding another visual dimension to the launch, illustrated point of sale items provided distinctive and eye-catching additions to event photographs to further promote the product on social media.
Illustrations were created to highlight their primary product: ‘Shade Shot Gloss’ as a focus of the launch, and were used throughout the in-store and event point of sale including as large scale cutouts for photo props and on custom confectionary.
