BRand collaborations
Cooplands
A series of spot illustrations created for the 2021 Cooplands Christmas Campaign, featured on seasonal point of sale imagery and packaging in stores throughout the UK. As a staple of the North, Cooplands is a locally founded business that has remained as a family favourite British brand for generations.
The brief called for decorative artworks that would showcase and compliment the products in festive product range. Ten delicate spot illustrations were created using sparkling intricate line work to accentuate visuals but not draw away from the main focus of each asset.
ITV
For Black History Month 2020 I was invited by ITV to create a series of fashion illustrations for use in their animated spot commercial.
The brief focused on creating runway and editorial style high fashion illustrations celebrating black British style. Using inspirations from leading black British icons, designers and celebrities I designed and illustrated outfits and models that showcased black style, confidence and flair.
JOSH WOOD COLOUR
IN STORE LAUNCH EVENT
I was commissioned to create illustrations to support Josh Wood Colour in their exciting debut launch of hair products throughout Boots UK stores.
In addition to adding another visual dimension to the launch, illustrated point of sale items provided distinctive and eye-catching additions to event photographs to further promote the product on social media.
Illustrations were created to highlight their primary product: ‘Shade Shot Gloss’ as a focus of the launch, and were used throughout the in-store and event point of sale including as large scale cutouts for photo props and on custom confectionary.
